Skill Vs. Technology: What Matters More For A Real Estate Virtual Assistant?


As we rely more & more on systems such as CRMs, project management platforms, and automated marketing software, one has to ask the question, what matters more in a Real Estate business, technology, or skill?

With technological innovations in Real Estate like iBuyers growing in popularity, how much money and time should you be investing in technology versus developing your skills as a Real Estate professional?

The short answer is that you have to find a balance between the two. Remember that one cannot exist without the other. You will have to determine which systems and technology will benefit you the most and figure out if you or your team have the skills to utilize them or need to develop the skills in which to do so.

Find the perfect balance between skill and technology for your business with a MyOutDesk Real Estate Virtual Assistant.

Technology is still a tool.
“The first rule of any technology used in business is that automation applied to an efficient operation will magnify that efficiency. The second rule is that automation applied to an inefficient operation will magnify that inefficiency.”- Bill Gates
If you are efficient in a task, finding the proper tool will only boost your productivity, however, if you acquire a tool for something you are not skilled at, it will not help you at all. A hammer is magical in a carpenter’s hands but useless in a layman’s. We often see people rely on tools more than skill, but the reality is that a toll does not make you more skillful. A tool in experienced hands, however, allows you to master that tool.

Using technology is not a bad thing. In fact, it enhances our lives and our businesses in many ways. However, we should not let it take over everything and forget the power of our skills. Text messaging, emails and social media can be fantastic tools for your business, but never forget the power of a phone call or a face to face interaction either, nor should you forget about using the most useful aspects of these skills when using technology.

Finding a balance between your skills and technology by assessing what your skills are and figuring out which tools will enhance those efficiencies can be tricky, but if you know what your goals are and focus on what technology can augment what is already working well rather than just buying into what is popular or hyped-up, then you are on the right track.

Building a team that can learn and develop skills as well as brings leverage by giving you time to not only focus on the revenue productive activities in your business but to develop skills of your own is possible with MyOutDesk. Don’t forget to schedule your Double My Business Strategy Session!

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