The Top 15 Social Networks For Real Estate Marketing



Social networks are one of the fastest growing industries in the world, with a projected annual growth of 25% over the next 5 years. Social media marketing increases your brand’s awareness. 63% of buyers who search for houses online are more likely to use ones with informative social media presence. Not just brand awareness, social media also has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the service to others too.

Having a social media presence without the right strategy and plan can be just as damaging for your business as no plan at all. You need to set goals, know and understand your target audience, measure, and test. You have to continually analyze your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

Do you want someone who can carry-out your Social Media strategy consistently? A MyOutDesk Marketing Virtual Assistant can help you with that!

The Top 15 Social Media Networks For Real Estate

Now that you know which platforms have the most followers, how do you utilize them? Each platform requires different strategies as each one have different focuses. For example, what kinds of photos are you posting on your Instagram account? Are you utilizing video marketing for YouTube?
There are also some universal strategies that work across all of them, such as engagement. How are you reaching out to your audience? Do you respond to comments and questions?

How To Create Relationships & Market Real Estate Socially

  1. Market the town and neighborhood, not only the property. When someone is looking at a property, they aren’t just thinking of that home. They are looking at the neighborhood and the town. Make sure you highlight the best parts of the area, such as local businesses, parks, restaurants, etc. Let people know why they should want to live there.
  2. Be authentic. Let your personality shine through across each social network you’re on. It’s a great way to open a dialogue with a client before they ever pick up the phone.
  3. Don’t forget about video. 45% of people watch more than an hour’s worth of Facebook or YouTube videos a week. YouTube videos also improve your website’s ranking in search engines like Google — a common place where home buyers and renters start their search for a new home.
  4. Don’t ignore your past/current clients. Just because you’ve already closed the deal, it doesn’t mean that you can’t get more potential business from your current and past clients. Invite them to interact with you on social media. Ask them to write reviews and encourage them to share your content. Referrals are the best way to find business and who can be better at sharing than those who have had remarkable experiences with you?
  5. Don’t ignore negative feedback. You will inevitably have negative reviews, whether oversight or something else. When you encounter them, don’t ignore them. Be courteous and don’t fight back. If the comments are disrespectful or abusive, those you can ignore, however, if someone posts something that is a legitimate concern, answer professionally and always be kind.
Social Media can be a powerful tool for your business. It is free, easy to use, and has the potential to reach a vast audience. If you feel like you want to utilize your social Media platforms but simply do not have the time, a real estate virtual assistant may just what you’re looking for. Visit https://www.myoutdesk.com and schedule a Double My Business Strategy Session and learn more!

Popular posts from this blog

Comparing Virtual Assistant Services

Image
If you own and operate a growing Real Estate business, you may have already considered hiring some help -- but how do you go about hiring the best virtual assistant service? A Virtual Assistant can help you take your business to new heights. However, the key is working with the right virtual assistants based on specific variables - and they're important, so be mindful of them! As a business owner, you likely have a never-ending to-do list. That is why delegation is so critical -- not just concerning your business and financial growth, but also in regards to your own personal well-being.
Read more

3 Key Ways to Leverage Your Time Better With a Virtual Assistant

Image
Crazy busy - Can’t get it all done? If so, you’re not alone. A 2014 Agent Boost poll of Real Estate Agents indicated that one of the top challenges Agents are facing is proper time management. Some of the time management mistakes that Agents make are “failure to delegate tasks, busyness and not business and over-scheduling.” All of us now and then misuse our time but there are a few ways to help make the most of your time and increase your profitability:
Read more

10 Ways to Dramatically Improve Lead Follow-Up Results

Image
Lead follow-up in Real Estate is akin to running a marathon. It takes patience, dedication, and most importantly, you must never give up. Roughly 44% of salespeople give up after one “no.” Another 22% give up after two. This means that 66% or two-thirds of agents will never follow up a third time. Yet according to several studies, 80% of “non-routine” purchases like a home are made after at least five follow-ups. Another startling statistic is that 63% of people who contact you today won’t buy for at least three months. If you are not following up with your real estate leads more than once, you are missing out on a ton of business. Here are 10 surefire tips to improve your lead follow-up results: Create a follow-up schedule: Be specific with how you are going to follow-up on your leads. Create a schedule that clearly outlines when you are following-up and how. Make sure that you also have categories specifying what stage your leads are in (cold, warm, hot, etc.) and what k
Read more